![]() But Apple isn’t tacking on some co-viewing system here. If you were co-watching Hulu with friends during the pandemic, you get the idea. With SharePlay, developers can bring their apps into what Apple is calling “Group Activities” - or shared experiences that take place right inside FaceTime. ![]() This update is unexpected and interesting, despite missing what would have been an ideal launch window: mid-pandemic back in 2020. The impacts of this update will be seen in the months and years ahead, as developers adopt the new tools for things like AR shopping, games and other AR experiences - including ones we may not have seen yet, but are enabled by more accessible AR technology tools and frameworks. Before, this could take hours and cost thousands of dollars - now, developers with just an iPhone and Mac can participate. What’s unclear, however, is why Apple is seemingly trying to solve the App Review issues using forms - to report fraud (and now, to appeal rulings, too) when it’s becoming apparent that Apple needs a more systematic way of keeping tabs on the app ecosystem beyond the initial review process.Īpple’s RealityKit 2 allows developers to create 3D models for AR using iPhone photosĮxplains Apple this will address one of the most difficult parts of making great AR apps, which was the process of creating 3D models. Even if it’s a small percentage of the App Store, scam apps with fake ratings not only can cheat users out of millions of dollars, they reduce consumer trust in the App Store and Apple itself, which has longer-term consequences for the ecosystem health. It noted how the App Store stopped over $1.5 billion in fraudulent transactions in 2020, for example. The new guidelines also allow developers to report spam directly to Apple, instead of, you know, relying on tweets and press.Īpple has historically downplayed the scam problem. The changes give Apple permission to crack down on scammers by removing offenders from its Developer Program. If only Apple had announced the pricing!Īpple to introduce A/B testing and in-app events to the App Storeīeyond the App Store product itself, Apple overhauled its App Store policies to address the growing problem of scam apps. While Xcode Cloud may not replace solutions designed for larger teams with more diverse needs, it’s poised to make app development easier - and deliver a new revenue stream to Apple. Beyond the immediate improvements to the development process (which developers are incredibly excited about based on #WWDC21 tweets) Xcode Cloud represents a big step by Apple further into the cloud services space, where Amazon (AWS), Google and Microsoft have dominated. Apple says the service, birthed out of its 2018 Buddybuild acquisition, will help to speed up the pace of development by combining cloud-based tools for building apps along with tools to run automated tests in parallel, deliver apps to testers via TestFlight and view tester feedback through the web-based App Store Connect dashboard. Xcode CloudĪpple’s development IDE, Xcode 13, now includes Xcode Cloud, a built-in continuous integration and delivery service hosted on Apple’s cloud infrastructure. This Week in Apps will soon be a newsletter! Sign up here: /newsletters WWDC 21 Wrap-Upīut after a few days of processing everything new, here’s what’s jumping out as the bigger takeaways and updates. This week, our series will take a dive into the key announcements impacting app developers from WWDC 21. In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.Īpps aren’t just a way to pass idle hours - they’re also a big business. And in the U.S., app usage surged ahead of the time spent watching live TV. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. ![]() The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. ![]() Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. ![]()
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